At DASH, we don’t sell extra design. We save time and budget

When VC Gallery came to us, they weren't looking for a new website. They already had a redesigned site that was built and ready to launch.

The problem was that critical parts of the experience weren't working properly on tablets and large desktop screens. With an important industry exhibition approaching, this became a serious issue: many visitors would be browsing the website on tablets during the event, and the experience simply wasn't ready.

The initial request was straightforward: redesign all responsive layouts and missing screens.

Considering the project's scope, this would have meant updating a significant number of frames across the website.

We could have taken that route.

Instead of redesigning everything from scratch, we analyzed the current website, identified the missing pieces, and focused on what would bring the biggest impact in the shortest time.

Rather than rebuilding the entire experience, we:

This approach allowed the client to save both time and budget while still significantly improving the overall product quality.

We refined the category section, refreshed the visual style of the cards, and improved the overall structure of the homepage.

The navigation system was reworked to provide a smoother experience across devices, and we designed a new region and language selection popup that was previously missing.

Hero sections across the website were redesigned to create a more consistent visual language.

We also completely rethought the category filtering experience, making it cleaner, more intuitive, and easier to use while maintaining a minimal interface.

The designer pages received targeted UX improvements and visual refinements to improve readability and usability.

For brand pages, a deeper redesign was needed. Before the update, logos and cards lacked consistency, creating a cluttered visual experience. We introduced a clearer structure, balanced layouts, and a more cohesive presentation.

We refined logo presentation, spacing, alignment, and card layouts to create a cleaner and more professional appearance throughout the page.

These sections received a complete visual refresh.

We introduced illustrations that guide users through the customer journey—from product selection and ordering to shipping and delivery—making the process easier to understand and more engaging.

The card system was redesigned, visual hierarchy improved, and the overall interface became lighter and more modern.

For the Showroom page, we added large atmospheric imagery that better communicates the space and its aesthetic, creating a stronger emotional connection with visitors

We also improved the contact form to make communication more seamless.

One of the largest parts of the project was designing 12 dedicated partner landing pages.

To enhance engagement, we incorporated subtle animations while maintaining a consistent visual language across all partner experiences.